02/5/2020 | Shawn Patrick posted in Production Planning, Distillery Equipment, Financing

Distillery Equipment Guide

Choosing the right distilling equipment requires research and a little shopping around because of the unique ties the industry has to past and future. 

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02/5/2020 | Shawn Patrick posted in Distillery, Packaging, Advertising, Beverage Trends

Hard Seltzer A Trend You Wont Want To Pass On

The past several years has been incredible for alcohol sales, but none greater than hard seltzers. This latest alcoholic beverage trend has taken the world by storm and it doesn’t seem to be slowing down anytime soon. According to Business Insider, the hard seltzer market is currently worth $550 million and is expected to exceed $2.5 Billion by the end of 2021. Stores are struggling to keep shelves stocked as demand continues to outrun supply. But what is making this drink so popular? A few reasons may be that hard seltzers are great tasting, trendy, and commonly viewed as a healthier alternative to beer.

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02/5/2020 | Shawn Patrick posted in Distillery Software, Distribution

Should I Sign or Should I Go Now? - The Role of Distributors

A distillery's ultimate success lives and dies by distribution. The best spirit in the world served in the swankiest tasting room ever made won't mean much if the beverage doesn't get to the bars and store shelves. The distributor's role in ensuring that the distiller's brand is delivered is the essential piece of reaching the distiller's consumer base. In an ideal world, the mutual desire to make a profit would push both parties to see that the other is as successful as possible. But we don't live in an ideal world. Mismanagement and outright dishonesty are a reality. For distillers, this begs the question, do they need to enter a legally binding contract with a distributor? 

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01/7/2020 | Shawn Patrick posted in Distillery Management, Distillery, Distillery Equipment, Warehouse

A Look at Equipment Layout for Distilleries

The equipment layout for your distillery is a crucial, yet often overlooked, success factor. It isn’t just a matter of compliance and regulations; how you structure your equipment can lead to better production yields. And that means more distribution opportunities, more brand believers, and more profits.

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01/7/2020 | Shawn Patrick posted in Marketing, Social Media, Craft Distilleries, Mixed Drinks

Craft Influencers on Social Media

Social Media has given rise to influencers - internet celebrities who gather massive followings based on their interaction with and opinions on products or places. What they say about a product can push it to success or doom it to failure. 

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