Athens, Georgia, Release: July 13. For Immediate Release
Appearances matter, even for craft spirits. While a distillery's success ultimately relies on its product, something still needs to get customers to buy a bottle and give it a chance. That something is often the label.
The craft distilling industry exists at a crossroads where tradition meets cutting edge technology. Distilling spirits has deep roots in techniques and methods that go back centuries, connecting with many cultures. At the same time, distillers are using apps to track inventory and innovations in AI to test new recipes. Distilling equipment follows this model. These machines are performing the same basic tasks that stills made from spare parts and scrap by frontiersmen, but now on a larger scale and with new, innovative tools. Choosing the right distilling equipment requires research and a little shopping around.