Posts about marketing

02/5/2020 | Shawn Patrick posted in Marketing, Packaging, Advertising, Government Regulations

Labeling: The Outside Is What Sells The Inside

Appearances matter, even for craft spirits. While a distillery's success ultimately relies on its product, something still needs to get customers to buy a bottle and give it a chance. That something is often the label. 

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01/7/2020 | Shawn Patrick posted in Marketing, Advertising, Social Media

Craft Influencers on Social Media

Social Media has given rise to influencers - internet celebrities who gather massive followings based on their interaction with and opinions on products or places. What they say about a product can push it to success or doom it to failure. 

Changing demographics and customer experiences are the driving force behind the increased popularity and use of influencer marketing. Fewer people are willing to trust traditional marketing methods, which isn’t surprising. For years, consumers have been bombarded with intentionally misleading slogans and ad campaigns that led us to believe things like glorified sugar-water is healthy

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10/17/2019 | Shawn Patrick posted in Marketing, Sustainable Packaging, Distillery, Packaging

Is Sustainable Packaging Right for My Distillery?

Sustainability as a concept is being embraced by companies around the world. It makes sense since a clean environment is good for us all. No one wants to see a repeat of the Cuyahoga River Fire. The only way to ensure that never happens again is for companies to act in environmentally conscious ways. 

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04/15/2019 | Shawn Patrick posted in Marketing, Distillery, Government Regulations, TTB

5 Tips to Solving Your Craft Distillery’s Biggest Problems

When it comes to dealing with government regulation, firearms and firewater catch the heat. So here’s to craft distilleries and some of the biggest hurdles hopeful hooch makers have to overcome. This industry is definitely not for the lightweight.

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06/13/2018 | Shawn Patrick posted in Marketing, Distillery, Advertising

Hooch Branding and Marketing Trends

We all know that it takes more than an excellent product to be successful. Heck, if a good product was all it took to make a million bucks, we could have had Grandma make her meatloaf for us instead of building a distillery. Distilleries have to create a feel, a mental and emotional picture in consumers’ heads that pops up whenever they see a label or hear the name.

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