Appearances matter, even for craft spirits. While a distillery's success ultimately relies on its product, something still needs to get customers to buy a bottle and give it a chance. That something is often the label.
Posts about packaging
The past several years has been incredible for alcohol sales, but none greater than hard seltzers. This latest alcoholic beverage trend has taken the world by storm and it doesn’t seem to be slowing down anytime soon. According to Business Insider, the hard seltzer market is currently worth $550 million and is expected to exceed $2.5 Billion by the end of 2021. Stores are struggling to keep shelves stocked as demand continues to outrun supply. But what is making this drink so popular? A few reasons may be that hard seltzers are great tasting, trendy, and commonly viewed as a healthier alternative to beer.
Sustainability is being embraced by companies around the world. It makes sense since a clean environment is good for us all. No one wants to see a repeat of the Cuyahoga River Fire. The only way to ensure things like that never happen again is for companies to act in environmentally conscious ways.
We all know that it takes more than an excellent product to be successful. Heck, if a good product was all it took to make a million bucks, we could have had Grandma make her meatloaf for us instead of building a distillery. Distilleries have to create a feel, a mental and emotional picture in consumers’ heads that pops up whenever they see a label or hear the name.