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Posts about packaging

02/5/2020 | Shawn Patrick posted in Marketing, Packaging, Advertising, Beverage Trends, Craft Distilleries, distillery laws

Labeling: The Outside Is What Sells The Inside

Appearances matter, even for craft spirits. While a distillery's success ultimately relies on its product, something still needs to get customers to buy a bottle and give it a chance. That something is often the label. 

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02/5/2020 | Shawn Patrick posted in Distillery, Packaging, Advertising, Beverage Trends

Hard Seltzer A Trend You Wont Want To Pass On

The past several years has been incredible for alcohol sales, but none greater than hard seltzers. This latest alcoholic beverage trend has taken the world by storm and it doesn’t seem to be slowing down anytime soon. According to Business Insider, the hard seltzer market is currently worth $550 million and is expected to exceed $2.5 Billion by the end of 2021. Stores are struggling to keep shelves stocked as demand continues to outrun supply. But what is making this drink so popular? A few reasons may be that hard seltzers are great tasting, trendy, and commonly viewed as a healthier alternative to beer.

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10/17/2019 | Shawn Patrick posted in Marketing, Sustainable Packaging, Distillery, Packaging

Is Sustainable Packaging Right for My Distillery?

Sustainability is being embraced by companies around the world. It makes sense since a clean environment is good for us all. No one wants to see a repeat of the Cuyahoga River Fire. The only way to ensure things like that never happen again is for companies to act in environmentally conscious ways. 

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06/13/2018 | Shawn Patrick posted in Marketing, Distillery, Packaging, Advertising, Craft Distilleries

Hooch Branding and Marketing Trends

We all know that it takes more than an excellent product to be successful. Heck, if a good product was all it took to make a million bucks, we could have had Grandma make her meatloaf for us instead of building a distillery. Distilleries have to create a feel, a mental and emotional picture in consumers’ heads that pops up whenever they see a label or hear the name.

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