The past several years has been incredible for alcohol sales, but none greater than hard seltzers. This latest alcoholic beverage trend has taken the world by storm and it doesn’t seem to be slowing down anytime soon. According to Business Insider, the hard seltzer market is currently worth $550 million and is expected to exceed $2.5 Billion by the end of 2021. Stores are struggling to keep shelves stocked as demand continues to outrun supply. But what is making this drink so popular? A few reasons may be that hard seltzers are great tasting, trendy, and commonly viewed as a healthier alternative to beer.
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If there is one negative thing that craft spirits can't help, it's a higher price tag. Not very many labels are as friendly to the consumer bank account as they'd like to be. It’s understandable, once you consider why that is. Craft distillers are small operations. They don’t have acres and acres of vats and rackhouses that they can use to bring down costs on sheer scale alone. Most don’t have the national or international distribution and marketing arms that the big companies have. The other significant cost factor is quality. Genuine quality isn't cheap and not something that can be done on the same scale of the major brands.