Athens, Georgia, Release: July 13. For Immediate Release
Appearances matter, even for craft spirits. While a distillery's success ultimately relies on its product, something still needs to get customers to buy a bottle and give it a chance. That something is often the label.
Social Media has given rise to influencers - internet celebrities who gather massive followings based on their interaction with and opinions on products or places. What they say about a product can push it to success or doom it to failure.
When it comes to dealing with government regulation, firearms and firewater catch the heat. So here’s to craft distilleries and some of the biggest hurdles hopeful hooch makers have to overcome. This industry is definitely not for the lightweight.